Calum Best sends Instagram swooning after sharing video

Published on 14 March 2025 at 11:45

Kathie McCausland thanks Calum Best for making an Instagram story about how he's looking forward to trying our Immune Support juice.

TV personality and fitness advocate Calum Best has sent customers of a Northern Ireland juicing business into a swoon as he appeared on social media with a bottle of Immune Support juice created by entrepreneur and nutritional advisor Kathie McCausland, founder of Perfectly Pure Juices.

The former Celebrity Big Brother, Love Island and Celebrity SAS: Who Dares Wins star, took to social media on Thursday to share his enthusiasm for the juice, which is packed with garlic, ginger, lemon, turmeric, and black pepper - key ingredients known for their immune-boosting properties.

The 44-year-old Californian entrepreneur is the founder of Ixchel London, patron of the National Association for Children of Alcoholics (Nacoa), founder of Big Putts Ibiza, chairman of Dorking Wanderers FC for Women and is a passionate advocate for health and wellbeing. And, this week, he took to his Instagram @mrcalumbest, to share that he was excited to be trying the juice produced in County Tyrone.

He said to his nearly one million followers: “So many of you will know that I love my juices, and I have the pleasure of trying this Perfectly Pure juice today, made with love by Kathie McCausland, who is sister to my good friend Dezzi.

“She is based in Northern Ireland but delivers all over the UK. The one I am trying today is Immune Support, which has garlic, ginger, lemon, turmeric, and black pepper in it. That will leave me with some breath for sure, but it’s worth it for the healthy cause!

“If you’re in Northern Ireland, check them out, or as I say she posts all over the UK. I am looking forward to trying this. I am a big fan of my daily juicing, so lots of love from me and Perfectly Pure.”

 

Award winning

Kathie, who won the 2025 Mighty Women NI Awards, Inspirational Woman of the Year title, works alongside her son Josh, 21, and the Perfectly Pure team in Dungannon Enterprise Centre in Dungannon. For the last nine years, they have built a strong reputation for their dedication to creating high-quality, nutrient-dense juices. So, when Calum Best shared his video, Kathie was delighted.

Kathie said: “I am blown away by Calum’s kindness. He is such a gentleman. Posting a video like that was such a lovely thing for him to do. Calum knows the story behind my business, and it struck a chord with him.

“I developed the Immune Support juice eight years ago in a heartfelt effort to help my father, who was battling terminal lung cancer at the time. I created it, using a well-researched specific blend of ingredients, to help ease his discomfort of chest infections. I think my late father would be smiling today that Calum Best was posting about the juice that was originally created to help him.

“So, I just want to say a massive thank you to Calum from the bottom of my heart. And speaking of hearts, there were a few hearts racing when we posted about this with one customer jokingly offering to do a personal delivery when he needs his next bottle.”

Perfectly Pure Juices has grown from a deeply personal project into a thriving brand, with its products stocked in delis, health food shops, and supermarkets across Ireland, north and south, as well as being posted worldwide - including to customers in America.

Kathie added: “I am always on the lookout for retailers to stock juices from our range so please do get in touch and we’ll make it happen.”

For more information about Perfectly Pure’s range of natural juices, visit www.perfectlypurejuices.com

 

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NOTES TO EDITOR:

Perfectly Pure Juices is based at Dungannon Enterprise Centre in Co Tyrone and is distributed to retailers in Ireland and posted to the UK and beyond. It was founded nearly 10 years ago by nutritionist Kathie McCausland who works alongside her son Josh. For all media enquiries, please contact Eleanor McGillie at MGMPR Ltd on eleanor@mgmpr.co.uk or by calling 07709805379.